THE SCRAP MEDAL for Generating Resentment While Trying To Create Buzz goes to NBC for their appalling decision to cut away from the closing ceremonies to play the first episode of their new show, The Marriage Ref. As the world celebrated its champions, you decided to frustrate everyone who had tuned in with what was, effectively, a 1/2 hour commercial.

This was worse than that ad for "How To Tame Your Dragon" that you introduced as a history of snowboarding. Worse than only playing four of the figure skating gala presentations. Worse, even, than Bob Costas' hair. Boo.