THE SCRAP MEDAL for Most Obviously Misleading Advertising Campaign goes to McDonald's for their intelligence-insulting commercials implying that the predominantly super-fit Olympic athletes routinely pound-back calorie-packed, chemically flavored fast food meals.

"Now you don't have to be an Olympic athlete to eat like one!" the ads promise. Maybe, but unless you're also going to work out like an Olympic athlete, you're sure as hell not going to look like one.

Well, maybe one of the fatties that ride in the back of the bobsleds.